Liberta Haxhikadriu – a name associated with bright and informative ideas on her various platforms. She is an influencer, podcaster and brand ambassador. The Hamburg-native is a delightful ball of energy and paints a smile on everyone’s face with her infectious combination of affectionate sarcasm. We wanted to create products that would reflect Liberta’s lively character and give our customers the same invigorating effect. We both longed for an energizing shot, that was both fresh and cold-pressed. Full of flavors and important minerals. Our mission was successful and we developed not one but two shot varieties: ginger and ginger-tumeric. The name of our collaboration says it all: straight forward.
Straight forward represents freshness, health, energy and a ‘joie de vivre’. Fresh ginger, turmeric and lemon are combined by a little manufacturer in Kreuzberg. There, they are cold-pressed and frozen immediately. Neither heat nor pressure are applied to pasteurize the shots. The end result: unprocessed, long-lasting and irresistibly tasty ginger shots. A splash of maple syrup adds a delicate, sweet note. Our shots radiate in our vibrant yellow and orange colors, rich in vitamins and antioxidants. A sprinkle of pepper in the ginger-tumeric shot facilitates optimal absorption of the curcumin contained in the turmeric root. This allows the turmeric root to express its full effect and strengthen your immune system. It wasn’t a coincidence that our ginger shots were presented in the FAZ magazine as a beauty booster and in the Hamburger Abendblatt as a holistic remedy for every-day ailments.

What's so special about your ginger shots?

That they’re mine! Just kidding! The remarkable thing about these shots is that they can be utilized in such diverse ways. They are simply one of a kind and taste amazing. The freshness-kick in the morning is really phenomenal. I love the intense spiciness paired with zesty freshness. The combination just helps you start your day right. In addition, the versatility of our shots makes them ideal for any situation--a real all rounder. Exactly like me and my Every. guys.

What's your favorite way to combine your shots?

I prefer to drink the shots pure. They’re also great in a smoothie. Instead of having to fine chop ginger, just add a shot to your smoothie. So much easier and really tasty guys!

What does Straight Forward mean to you?

Straight forward, to me, means to always look ahead. Keep going and don’t let anything weigh you down or hold you back. The motto should carry you throughout the day. Not just a morning boost, but a reminder that every day should be approached with gratitude, motivation and a positive attitude.

What do you want to share with your community?

Well that's pretty clear: I want to share my energy and passion for life! I want to infect everyone with positivity and health through my delicious ginger shots. Help everyone to start their day right.

Benjamin, Liberta and Casimir